Innovative infrastructure vs. outsourced deposits
DepositCloud charges fees without removing risk. Whale transforms deposits into a compliance-native financial amenity that’s free for properties and residents alike.
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DepositCloud charges fees without removing risk. Whale transforms deposits into a compliance-native financial amenity that’s free for properties and residents alike.
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Product
Modern financial infra for deposits
3rd party deposit manager
Compliance
100% compliant in all states (money never leaves resident’s account)
Look at their document Not compliant in these states that require interest
Access / Visibility
Funds instantaneously accessible after financial move out
Funds restricted in DepositCloud-controlled account with limited access. Refunds often delayed.
Money movement
Remains in resident’s account and unlocked at financial move out
Resident > Pooled in DepositCloud controlled account > Resident
Fees
None
Resident: Enrollment, monthly, penalties
Landlord: Negotiated
Liability
Zero liability for landlord
1. Landlord assumes risk of resident non-payment with BNPL
2. Landlord assumes risk if DepositCloud mishandles deposit
Security
FDIC-insured, Registered with the SEC, Bank level Encryption and audit trails
None/unclear
Interest
Resident earns 7x national avg.in all states
None or lowest amount required in all states
Fraud Prevention
Extra protection through identity verification and background screening
No additional fraud prevention
Transparency
Governed by the SEC, all fees included on website
Unclear fees, Unclear fund custody and control, unclear security and regulatory posture
Innovation
Reinventing security deposits by eliminating the regulatory and operational hurdles at their source
Helping landlords carry the burden, not remove it
Whale rethinks security deposits as regulated financial infrastructure — not a workaround layered onto analog workflows.
Whale is the only Registered Investment Advisor governed by the SEC and undergoes rigorous annual audits and custody examinations, holding the company to the highest regulatory and fiduciary standards in PropTech. In contrast, Deposit Cloud commingles funds, significantly increasing the risk of accounting errors and legal complications.
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Whale adds a second layer of fraud prevention through its identity verification and background screening process when residents open their Whale account. DepositCloud provides no additional screening to protect against fraud.
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Whale passes interest earned on deposits directly to renters across all states, paying 7x the national average, turning one of the most dreaded parts of renting into a financial amenity. DepositCloud offers little to no interest to renters.
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Whale is completely free, while DepositCloud charges enrollment fees, ongoing maintenance fees, and payment-related penalties over time.
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30-min minutes once. 0 hours forever.
Whale removes risk by modernizing deposit infrastructure. DepositCloud redistributes it.
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